Memorable experiences are:
  • Entertaining
  • Educational
  • Esthetic
  • Sensory
  • Interactive
  • Rewarding
  • Social
  • Personal
But what does this concept actually mean to the fitness professional or the medical provider? It certainly does not mean "one size fits all." It does mean expanding way beyond the traditional monthly membership dues structure to embrace all types of different programs and fees. It may mean engaging the person who prefers to exercise at home and come in only once a month for consultation and monitoring. It may mean hosting bridge clubs, Boy Scout troops or school programs. It may mean a personal trainer or nutrition coach. It may mean working with area physicians to administer health risk assessments and exercise "prescriptions."

It may mean on-site physical therapy or other clinical services. It certainly does mean a staff that is trained to deliver the type of personal experience that is most meaningful for each participant.

This is much more than good "customer service." It's a whole new realm of understanding based on what people find most meaningful.
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